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Cookie Policy

Last updated: 25 February 2026 | Effective: 25 February 2026

Table of Contents

  1. What Are Cookies?
  2. How We Use Cookies
  3. Types of Cookies We Use
  4. Third-Party Cookies
  5. Detailed Cookie List
  6. Managing Your Cookie Preferences
  7. Do Not Track Signals
  8. Updates to This Policy
  9. Contact Us

Your Privacy Matters: This Cookie Policy explains how Upmerk POS Pty Ltd uses cookies and similar technologies on our website. This policy should be read together with our Privacy Policy, which provides more information about how we collect and process personal data.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to website owners.

1.1 Session Cookies vs Persistent Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser. They help the website remember your actions during a single browsing session.
  • Persistent Cookies: Cookies that remain on your device for a set period or until you delete them. They help the website remember your preferences for future visits.

1.2 First-Party vs Third-Party Cookies

  • First-Party Cookies: Set by Upmerk directly when you visit our website.
  • Third-Party Cookies: Set by external services we use, such as analytics providers and advertising networks.

1.3 Similar Technologies

In addition to cookies, we may use similar technologies such as:

  • Web Beacons (Pixel Tags): Small invisible images embedded in web pages or emails that help track user behaviour
  • Local Storage: Browser storage that allows websites to store data locally on your device
  • Fingerprinting: Collecting information about your device configuration for identification purposes

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Essential Website Functions: To enable core functionality such as security, network management, and accessibility
  • User Authentication: To keep you logged in and remember your preferences
  • Performance & Analytics: To understand how visitors use our website and identify areas for improvement
  • Functionality: To remember your choices and provide enhanced, personalised features
  • Marketing & Advertising: To deliver relevant advertisements and measure their effectiveness

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Essential

These cookies are essential for the website to function properly. They enable core functionality such as security, session management, and accessibility features. Without these cookies, the website cannot function properly. These cookies do not store any personally identifiable information.

Legal basis: Legitimate interest - these cookies are strictly necessary for the website to function.

3.2 Functional Cookies

Functional

Functional cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Legal basis: Consent - we will ask for your permission before setting these cookies.

3.3 Analytics & Performance Cookies

Analytics

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works by enabling us to see which pages are popular, how visitors move around the site, and if they encounter any errors.

Legal basis: Consent - we will ask for your permission before setting these cookies.

3.4 Marketing & Advertising Cookies

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies may be used to build a profile of your interests and show you relevant adverts on other sites.

Legal basis: Consent - we will ask for your permission before setting these cookies.

4. Third-Party Cookies

We use services from the following third parties, which may set cookies on your device:

4.1 Analytics Services

  • Google Analytics: Web analytics service that tracks and reports website traffic. Privacy Policy
  • Hotjar: Behaviour analytics and user feedback service. Privacy Policy

4.2 Advertising & Marketing

  • Google Ads: Online advertising platform. Privacy Policy
  • Facebook Pixel: Conversion tracking and remarketing. Privacy Policy
  • LinkedIn Insight Tag: Campaign tracking and website demographics. Privacy Policy

4.3 Functionality

  • Intercom: Customer messaging platform for our live chat feature. Privacy Policy
  • YouTube: Video hosting platform. Privacy Policy

5. Detailed Cookie List

Below is a detailed list of the cookies used on our website:

Cookie Name Type Purpose Duration
upmerk_session Essential Maintains user session state across page requests Session
upmerk_csrf Essential Security token to prevent cross-site request forgery Session
cookie_consent Essential Stores your cookie consent preferences 1 year
upmerk_auth Essential Authentication token for logged-in users 30 days
upmerk_prefs Functional Stores user preferences (language, theme, etc.) 1 year
recent_products Functional Remembers recently viewed hardware products 30 days
_ga Analytics Google Analytics - Distinguishes unique users 2 years
_gid Analytics Google Analytics - Distinguishes users 24 hours
_gat Analytics Google Analytics - Throttles request rate 1 minute
_hjid Analytics Hotjar - User ID for behaviour tracking 1 year
_hjSessionUser Analytics Hotjar - Session user data 1 year
_gcl_au Marketing Google Ads conversion linker 90 days
_fbp Marketing Facebook Pixel - Identify browsers for advertising 90 days
li_sugr Marketing LinkedIn - Browser identifier 90 days

6. Managing Your Cookie Preferences

Cookie Preferences

You can manage your cookie preferences at any time using our Cookie Consent Manager.

6.1 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies
  • Clear all cookies when you close the browser

Here are links to cookie settings for popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

Note: Blocking or deleting cookies may impact your experience on our website. Some features may not function correctly, and you may be asked to provide consent again on future visits.

6.2 Opt-Out of Third-Party Tracking

You can opt out of third-party advertising cookies through industry-developed opt-out tools:

  • Google: Google Ads Settings
  • Facebook: Facebook Ad Preferences
  • Network Advertising Initiative: NAI Opt-Out
  • Digital Advertising Alliance: DAA Opt-Out
  • European Interactive Digital Advertising Alliance: EDAA Opt-Out

7. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing is not tracked. Our website currently does not respond to DNT signals. However, you can manage cookies and tracking as described above.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes:

  • We will update the "Last updated" date at the top of this page
  • For significant changes, we will notify you via a prominent notice on our website or by email
  • We may ask you to re-consent to certain cookies after updates

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Privacy Officer

Upmerk POS Pty Ltd

Email: privacy@upmerkpos.com

Phone: 1-800-UPMERK-1

Address: Level 10, 123 Business Street, Sydney NSW 2000, Australia

Additional Resources

  • Privacy Policy - Learn more about how we handle your personal information
  • Terms of Service - Read our terms and conditions
  • Your Privacy Rights (OAIC) - Information from the Office of the Australian Information Commissioner
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